What’s a “Quickie Biscuit”?
Question: On the outside of the building at 351 W. Short where the Jesters store used to be is a vintage sign that says something like “Quickie Biscuits.” What is this?
Answer: The name of the company is probably “Uneeda Biscuit Company.” The sign also says “soda crackers sold only in packages.” Uneeda Biscuts were flaky soda crackers developed by National Biscuit Company. That company, founded in 1898 by A.W. Green, eventually became Nabisco. Some historians say the packaging for Uneeda Biscuits was the first consumer package and brought about the end of cracker barrels. In Uneeda Biscuits¹ patented packaging, the biscuits were wrapped in wax paper to keep them dry. According to the Lexington Public Library local history index, the Lexington office of National Biscuit was located at 376 East Main St.
Linda Niemi
Filed under: Lexington History
My mother was a public school librarian. I earned a bachelor’s degree in music and a master’s degree in library and information science from the University of Kentucky. The Herald-Leader hired me as a news assistant 25 years ago; soon after, I moved to the news research department, where I’ve been ever since. We used to clip newspapers. Now, almost all of our research is online. We've come a long way.
That’s a great blog entry. But think, that ad is probably the oldest in Lexington–it’s ORIGINAL! When was it painted on? Are there others as old in the state? This is a real, and perhaps ONLY link to a world that existed almost 100 years ago, just think of the now deceased Lexingtonians who saw that sign, and how many now don’t even notice it.
Thank you for following up on this. rd
I think that the building owners & city of Lexington should take steps to restore and preserve it for its historical value. Maybe one of the council members could allocate some of their discretionary funds to get this going.
I am one of those oblivious Lexingtonians that never even noticed it – and even worse, I walk by it on a regular basis during my walking loop during my lunch hour.
T.